1. Thou shault not be arrogant
2. Thou shault not be boring
3. Thou shalt not be confusing
I love these commandments!
The key messages in this weeks reading highlighted just how important it is to deliver messages and communicate information in an effective manner. It acknowledged how vital it is to know why you are communicating such information- what is you intention, and also to know who you are communicating the information to- To know your audience.
This week’s reading could be applied to my group work- in particularly to the presentation component of our assignment. I found the reading to be practical and realistic. They consisted of simple aspects that PR practitioners, or us as PR practitioners in the making could refer to when conducting presentations.
The readings stressed the importance of having a clear beginning, middle and an end. The Wyeth reading in particular made me reconsider the use of power point in presentations, as it focused on the repercussions power point can cause. However, I do feel that power point could be an important component in our presentation; the Wyeth reading, however, just showed us what to avoid.
Friday, May 18, 2007
Thursday, May 17, 2007
Week 9
The three readings this week particularly surrounded the importance of a “newsletter” as an effective communication tool. How important newsletters can be in disseminating information, and more importantly, how to construct a newsletter in an effective manner.
The key points in the reading could be applied to my group work in that it is one of many communication tools that could be adopted by PR practitioners. In relation to HVWCT- a newsletter could be used as a communication method to disseminate information to its members regarding:
What’s happening, an invitation for members to attend meetings or even an announcement about the changes HVWCT is intending to undergo in accordance to our plans objectives.
Like previous readings, all three readings this week have diverted my attention to how significant public relations is to a business, and particularly to the communication within a business.
The key points in the reading could be applied to my group work in that it is one of many communication tools that could be adopted by PR practitioners. In relation to HVWCT- a newsletter could be used as a communication method to disseminate information to its members regarding:
What’s happening, an invitation for members to attend meetings or even an announcement about the changes HVWCT is intending to undergo in accordance to our plans objectives.
Like previous readings, all three readings this week have diverted my attention to how significant public relations is to a business, and particularly to the communication within a business.
Monday, April 30, 2007
week 8
The following are the three main themes and issues discussed throughout week 8’s reading:
-A sound exploration into how to construct a media release relevant to the media you are targeting. It highlighted key themes to be thought about in order for an affective press release. Its content, framing- is it newsworthy? Style, presentation- is it presented in an ethical and professional manner? And distribution- is it distributed to an appropriate audience?
-The relationships between journalists and PR practitioners are also explored throughout the readings. There were discussions on how important it is to know your journalists and what they like, dislike and prefer in terms of how they are made aware of a story. If you know your journalist, and know what they like, and conform to these likes your story has definitely a better chance of being run.
It also touched on the negative perceptions journalists hold towards PR practitioners.
- And how effective internet use can be on a company’s overall image.
The key points in the readings can be applied to my group work in that again, like previous weeks, it executed the importance of a well equipped strategy for any program plan, story or role a PR practitioner faces in their work environment. Our group faces a task that any PR practitioner could face, and it is our job to have a sound overall strategy.
It made me think more about PR theory and practise...
It made me aware of the tug-o-war between PR practitioners and journalists, the love hate relationships that exist in the media world.
It also made me think about the one theme that is crucial to both PR professionals and journalists, and that is framing. How a story, plan or, in this case, how a press release is framed is detrimental to the success of that media tool reaching its targeted audience.
-A sound exploration into how to construct a media release relevant to the media you are targeting. It highlighted key themes to be thought about in order for an affective press release. Its content, framing- is it newsworthy? Style, presentation- is it presented in an ethical and professional manner? And distribution- is it distributed to an appropriate audience?
-The relationships between journalists and PR practitioners are also explored throughout the readings. There were discussions on how important it is to know your journalists and what they like, dislike and prefer in terms of how they are made aware of a story. If you know your journalist, and know what they like, and conform to these likes your story has definitely a better chance of being run.
It also touched on the negative perceptions journalists hold towards PR practitioners.
- And how effective internet use can be on a company’s overall image.
The key points in the readings can be applied to my group work in that again, like previous weeks, it executed the importance of a well equipped strategy for any program plan, story or role a PR practitioner faces in their work environment. Our group faces a task that any PR practitioner could face, and it is our job to have a sound overall strategy.
It made me think more about PR theory and practise...
It made me aware of the tug-o-war between PR practitioners and journalists, the love hate relationships that exist in the media world.
It also made me think about the one theme that is crucial to both PR professionals and journalists, and that is framing. How a story, plan or, in this case, how a press release is framed is detrimental to the success of that media tool reaching its targeted audience.
week 7
Was the Tymson & Lazar reading a good investment or what!
The key messages within week 7’s reading were the emphasis and exploration into the crucial steps that are involved in embarking on a PR program.
All stages are just as important as the next and all require thorough attention. This text highlights just how vital each stage is in the production of an overall plan, and what is required at each important stage.
The key points in the reading are particularly important to our group’s current task- Preparing a PR plan for Wine Country Tourism.
We have all continually combined together to brainstorm and briefly discuss each stage of our plan. However, this text, along with the Johnston and Zawawi reading, have acted as a guide to our individual tasks and further supported us in what we need to address in our allocated stages.
The weeks reading made me think more about PR theory and practise, as it emphasised the importance of a PR practitioner’s role in the management and operation of a company. It also addressed the extent of preparation and effort that a PR practitioner puts into a campaign and for the over all company.
This effort we talk of is how this week’s reading relates to previous readings in past weeks. Each reading every week further addresses and stresses the important role a pr practitioner holds; how vital their role is in the operation of a business.
A reoccurring theme in each weeks reading is also the two-way communication and relationship issues. How important it is for communication and how vital it is for all members and staff to be aware of their company’s overall strategy, objectives and goals.
Bec xx
The key messages within week 7’s reading were the emphasis and exploration into the crucial steps that are involved in embarking on a PR program.
All stages are just as important as the next and all require thorough attention. This text highlights just how vital each stage is in the production of an overall plan, and what is required at each important stage.
The key points in the reading are particularly important to our group’s current task- Preparing a PR plan for Wine Country Tourism.
We have all continually combined together to brainstorm and briefly discuss each stage of our plan. However, this text, along with the Johnston and Zawawi reading, have acted as a guide to our individual tasks and further supported us in what we need to address in our allocated stages.
The weeks reading made me think more about PR theory and practise, as it emphasised the importance of a PR practitioner’s role in the management and operation of a company. It also addressed the extent of preparation and effort that a PR practitioner puts into a campaign and for the over all company.
This effort we talk of is how this week’s reading relates to previous readings in past weeks. Each reading every week further addresses and stresses the important role a pr practitioner holds; how vital their role is in the operation of a business.
A reoccurring theme in each weeks reading is also the two-way communication and relationship issues. How important it is for communication and how vital it is for all members and staff to be aware of their company’s overall strategy, objectives and goals.
Bec xx
Tuesday, March 27, 2007
Week 6
The key messages of this weeks reading surround crisis and issue management. To plan ahead- All readings placed emphasis on the importance for organisations to have a well equipped crisis management team, consisting of experts and PR practitioners, and a plan in place to ensure their organisation is prepared if such crisis issues arise.
The key points in the reading can be applied to my group work in that they all address crisis management and demonstrate the importance of preparation in case of a crisis. This is exactly what our group is confronted with- to prepare a management plan for Hunter Valley Wine Country Tourism. Our job is to manage the boundary between the organisation and the external areas affecting the organisation, in this case the Cessnock community. The readings also discuss specific steps that can be taken to diffuse these issues that become problematic situations. I believe some of these steps are vital to take away and apply to our group project.
This weeks readings made me think more about PR theory and practise as they again prepared you for the real PR world. All past readings have addressed specific aspects that associate a PR practitioner at work. This week in particular stressed the importance for a PR practitioner to prepare simple steps to take in order to diffuse crisis situations, while also reinforcing key messages from past readings, like the importance for strong and clear internal and external relations.
The key points in the reading can be applied to my group work in that they all address crisis management and demonstrate the importance of preparation in case of a crisis. This is exactly what our group is confronted with- to prepare a management plan for Hunter Valley Wine Country Tourism. Our job is to manage the boundary between the organisation and the external areas affecting the organisation, in this case the Cessnock community. The readings also discuss specific steps that can be taken to diffuse these issues that become problematic situations. I believe some of these steps are vital to take away and apply to our group project.
This weeks readings made me think more about PR theory and practise as they again prepared you for the real PR world. All past readings have addressed specific aspects that associate a PR practitioner at work. This week in particular stressed the importance for a PR practitioner to prepare simple steps to take in order to diffuse crisis situations, while also reinforcing key messages from past readings, like the importance for strong and clear internal and external relations.
Tuesday, March 20, 2007
Week 5
In my opinion the key messages within this weeks reading was to demonstrate the importance for PR Practitioners to embrace such values as trust, honesty and community.
It also stresses the key elements for the continued operation of a business lies with good internal and community relations.
Our Group work objective is to construct a PR plan for the Hunter Valley Wine Country Tourism. The information gathered from the PRIA case studies are useful and can be applied to our group work. They are two primary examples of crisis management plans and clearly outline the process and steps taken to achieve the plans overall goals and objectives.
The Zawawi reading is also interesting and will help with the development of our task as it clearly outlines the tools and channels of communication and what each are best used for.
The readings made me think more about PR theory and practise as they again focused on the important aspects that surround the PR profession.
Like last week, it stressed the importance for healthy relationships with an organisations publics and the impacts these relationships can have, both positive and negative.
The case studies in particular drew my focus to the PR profession in that they were two practical examples of PR plans, depicting the actual steps to be taken in order to accomplish actual goals and objectives.
It also stresses the key elements for the continued operation of a business lies with good internal and community relations.
Our Group work objective is to construct a PR plan for the Hunter Valley Wine Country Tourism. The information gathered from the PRIA case studies are useful and can be applied to our group work. They are two primary examples of crisis management plans and clearly outline the process and steps taken to achieve the plans overall goals and objectives.
The Zawawi reading is also interesting and will help with the development of our task as it clearly outlines the tools and channels of communication and what each are best used for.
The readings made me think more about PR theory and practise as they again focused on the important aspects that surround the PR profession.
Like last week, it stressed the importance for healthy relationships with an organisations publics and the impacts these relationships can have, both positive and negative.
The case studies in particular drew my focus to the PR profession in that they were two practical examples of PR plans, depicting the actual steps to be taken in order to accomplish actual goals and objectives.
Tuesday, March 13, 2007
Week 4.
This weeks reading discusses the importance for a PR Practitioner to know the media, to know each publications deadlines, to know the newsroom hierarchy- who makes the decisions and who writes the news.
Whilst emphasising how important it is to know this, it also outlines how vital it is for Public relations to develop and sustain relationships with the media. Because, as our text points out, not only does Public relations provide information to the media, the media also provides crucial information to the public relations profession.
While I’m on the lines of relationships I think its important here to mention the Greenpeace Case Study in the Motion and Weaver reading. It is here we see an example where a campaign spokesperson works in hand and proactively with journalists to increase their own knowledge and promote their issue.
This case study and in particular the readings show how important it is to establish a strategy.
- A strategy which includes knowing your media, and in turn knowing how to frame your story to reach journalists- to get your message out there.
The readings will assist our group work, in that it shows how to use the media to our own advantage. We are now aware of the different types of media that are out there and we can use this to pick and choose the types that are relevant in reaching our organisations target publics.
This week made me think more about PR theory/practice as it points out just how much broader the PR profession can be, that its not just the bricks and morter of writing press releases.
Whilst emphasising how important it is to know this, it also outlines how vital it is for Public relations to develop and sustain relationships with the media. Because, as our text points out, not only does Public relations provide information to the media, the media also provides crucial information to the public relations profession.
While I’m on the lines of relationships I think its important here to mention the Greenpeace Case Study in the Motion and Weaver reading. It is here we see an example where a campaign spokesperson works in hand and proactively with journalists to increase their own knowledge and promote their issue.
This case study and in particular the readings show how important it is to establish a strategy.
- A strategy which includes knowing your media, and in turn knowing how to frame your story to reach journalists- to get your message out there.
The readings will assist our group work, in that it shows how to use the media to our own advantage. We are now aware of the different types of media that are out there and we can use this to pick and choose the types that are relevant in reaching our organisations target publics.
This week made me think more about PR theory/practice as it points out just how much broader the PR profession can be, that its not just the bricks and morter of writing press releases.
Monday, March 5, 2007
week 3.
Ok so i've welcomed you all and now its down to business!
The readings for week 3 surround the importance of PR research in the conduction of a public relations campaign or plan.
It points out the various stages in research and how each stage is applied to the overall public relations process.
The online tutorial further compliments these previous readings in that it highlights how important it is for students to develop their research skills, in particular online research skills. It does this through emphasizing how vital it is for accurate evaluation of online sources.
In terms of our group work, the readings have opened my mind to wider research methodologies and given me an insight into how to approach and research my particular organisation ( Alpha Toast Masters) in an effective and honest manner.
It is clear that in the PR world effective and credible PR research is vital for any practitioner to plan, monitor and manage a successful public relations campaign or plan.
The readings for week 3 surround the importance of PR research in the conduction of a public relations campaign or plan.
It points out the various stages in research and how each stage is applied to the overall public relations process.
The online tutorial further compliments these previous readings in that it highlights how important it is for students to develop their research skills, in particular online research skills. It does this through emphasizing how vital it is for accurate evaluation of online sources.
In terms of our group work, the readings have opened my mind to wider research methodologies and given me an insight into how to approach and research my particular organisation ( Alpha Toast Masters) in an effective and honest manner.
It is clear that in the PR world effective and credible PR research is vital for any practitioner to plan, monitor and manage a successful public relations campaign or plan.
Friday, March 2, 2007
Welcome!
Welcome to my Blog!
Each week i will post a new blog in regards to the required reading for Cmns2290.
Feel free to post your own comments!
Bec!
Each week i will post a new blog in regards to the required reading for Cmns2290.
Feel free to post your own comments!
Bec!
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