The following are the three main themes and issues discussed throughout week 8’s reading:
-A sound exploration into how to construct a media release relevant to the media you are targeting. It highlighted key themes to be thought about in order for an affective press release. Its content, framing- is it newsworthy? Style, presentation- is it presented in an ethical and professional manner? And distribution- is it distributed to an appropriate audience?
-The relationships between journalists and PR practitioners are also explored throughout the readings. There were discussions on how important it is to know your journalists and what they like, dislike and prefer in terms of how they are made aware of a story. If you know your journalist, and know what they like, and conform to these likes your story has definitely a better chance of being run.
It also touched on the negative perceptions journalists hold towards PR practitioners.
- And how effective internet use can be on a company’s overall image.
The key points in the readings can be applied to my group work in that again, like previous weeks, it executed the importance of a well equipped strategy for any program plan, story or role a PR practitioner faces in their work environment. Our group faces a task that any PR practitioner could face, and it is our job to have a sound overall strategy.
It made me think more about PR theory and practise...
It made me aware of the tug-o-war between PR practitioners and journalists, the love hate relationships that exist in the media world.
It also made me think about the one theme that is crucial to both PR professionals and journalists, and that is framing. How a story, plan or, in this case, how a press release is framed is detrimental to the success of that media tool reaching its targeted audience.
Monday, April 30, 2007
week 7
Was the Tymson & Lazar reading a good investment or what!
The key messages within week 7’s reading were the emphasis and exploration into the crucial steps that are involved in embarking on a PR program.
All stages are just as important as the next and all require thorough attention. This text highlights just how vital each stage is in the production of an overall plan, and what is required at each important stage.
The key points in the reading are particularly important to our group’s current task- Preparing a PR plan for Wine Country Tourism.
We have all continually combined together to brainstorm and briefly discuss each stage of our plan. However, this text, along with the Johnston and Zawawi reading, have acted as a guide to our individual tasks and further supported us in what we need to address in our allocated stages.
The weeks reading made me think more about PR theory and practise, as it emphasised the importance of a PR practitioner’s role in the management and operation of a company. It also addressed the extent of preparation and effort that a PR practitioner puts into a campaign and for the over all company.
This effort we talk of is how this week’s reading relates to previous readings in past weeks. Each reading every week further addresses and stresses the important role a pr practitioner holds; how vital their role is in the operation of a business.
A reoccurring theme in each weeks reading is also the two-way communication and relationship issues. How important it is for communication and how vital it is for all members and staff to be aware of their company’s overall strategy, objectives and goals.
Bec xx
The key messages within week 7’s reading were the emphasis and exploration into the crucial steps that are involved in embarking on a PR program.
All stages are just as important as the next and all require thorough attention. This text highlights just how vital each stage is in the production of an overall plan, and what is required at each important stage.
The key points in the reading are particularly important to our group’s current task- Preparing a PR plan for Wine Country Tourism.
We have all continually combined together to brainstorm and briefly discuss each stage of our plan. However, this text, along with the Johnston and Zawawi reading, have acted as a guide to our individual tasks and further supported us in what we need to address in our allocated stages.
The weeks reading made me think more about PR theory and practise, as it emphasised the importance of a PR practitioner’s role in the management and operation of a company. It also addressed the extent of preparation and effort that a PR practitioner puts into a campaign and for the over all company.
This effort we talk of is how this week’s reading relates to previous readings in past weeks. Each reading every week further addresses and stresses the important role a pr practitioner holds; how vital their role is in the operation of a business.
A reoccurring theme in each weeks reading is also the two-way communication and relationship issues. How important it is for communication and how vital it is for all members and staff to be aware of their company’s overall strategy, objectives and goals.
Bec xx
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