The key messages of this weeks reading surround crisis and issue management. To plan ahead- All readings placed emphasis on the importance for organisations to have a well equipped crisis management team, consisting of experts and PR practitioners, and a plan in place to ensure their organisation is prepared if such crisis issues arise.
The key points in the reading can be applied to my group work in that they all address crisis management and demonstrate the importance of preparation in case of a crisis. This is exactly what our group is confronted with- to prepare a management plan for Hunter Valley Wine Country Tourism. Our job is to manage the boundary between the organisation and the external areas affecting the organisation, in this case the Cessnock community. The readings also discuss specific steps that can be taken to diffuse these issues that become problematic situations. I believe some of these steps are vital to take away and apply to our group project.
This weeks readings made me think more about PR theory and practise as they again prepared you for the real PR world. All past readings have addressed specific aspects that associate a PR practitioner at work. This week in particular stressed the importance for a PR practitioner to prepare simple steps to take in order to diffuse crisis situations, while also reinforcing key messages from past readings, like the importance for strong and clear internal and external relations.
Tuesday, March 27, 2007
Tuesday, March 20, 2007
Week 5
In my opinion the key messages within this weeks reading was to demonstrate the importance for PR Practitioners to embrace such values as trust, honesty and community.
It also stresses the key elements for the continued operation of a business lies with good internal and community relations.
Our Group work objective is to construct a PR plan for the Hunter Valley Wine Country Tourism. The information gathered from the PRIA case studies are useful and can be applied to our group work. They are two primary examples of crisis management plans and clearly outline the process and steps taken to achieve the plans overall goals and objectives.
The Zawawi reading is also interesting and will help with the development of our task as it clearly outlines the tools and channels of communication and what each are best used for.
The readings made me think more about PR theory and practise as they again focused on the important aspects that surround the PR profession.
Like last week, it stressed the importance for healthy relationships with an organisations publics and the impacts these relationships can have, both positive and negative.
The case studies in particular drew my focus to the PR profession in that they were two practical examples of PR plans, depicting the actual steps to be taken in order to accomplish actual goals and objectives.
It also stresses the key elements for the continued operation of a business lies with good internal and community relations.
Our Group work objective is to construct a PR plan for the Hunter Valley Wine Country Tourism. The information gathered from the PRIA case studies are useful and can be applied to our group work. They are two primary examples of crisis management plans and clearly outline the process and steps taken to achieve the plans overall goals and objectives.
The Zawawi reading is also interesting and will help with the development of our task as it clearly outlines the tools and channels of communication and what each are best used for.
The readings made me think more about PR theory and practise as they again focused on the important aspects that surround the PR profession.
Like last week, it stressed the importance for healthy relationships with an organisations publics and the impacts these relationships can have, both positive and negative.
The case studies in particular drew my focus to the PR profession in that they were two practical examples of PR plans, depicting the actual steps to be taken in order to accomplish actual goals and objectives.
Tuesday, March 13, 2007
Week 4.
This weeks reading discusses the importance for a PR Practitioner to know the media, to know each publications deadlines, to know the newsroom hierarchy- who makes the decisions and who writes the news.
Whilst emphasising how important it is to know this, it also outlines how vital it is for Public relations to develop and sustain relationships with the media. Because, as our text points out, not only does Public relations provide information to the media, the media also provides crucial information to the public relations profession.
While I’m on the lines of relationships I think its important here to mention the Greenpeace Case Study in the Motion and Weaver reading. It is here we see an example where a campaign spokesperson works in hand and proactively with journalists to increase their own knowledge and promote their issue.
This case study and in particular the readings show how important it is to establish a strategy.
- A strategy which includes knowing your media, and in turn knowing how to frame your story to reach journalists- to get your message out there.
The readings will assist our group work, in that it shows how to use the media to our own advantage. We are now aware of the different types of media that are out there and we can use this to pick and choose the types that are relevant in reaching our organisations target publics.
This week made me think more about PR theory/practice as it points out just how much broader the PR profession can be, that its not just the bricks and morter of writing press releases.
Whilst emphasising how important it is to know this, it also outlines how vital it is for Public relations to develop and sustain relationships with the media. Because, as our text points out, not only does Public relations provide information to the media, the media also provides crucial information to the public relations profession.
While I’m on the lines of relationships I think its important here to mention the Greenpeace Case Study in the Motion and Weaver reading. It is here we see an example where a campaign spokesperson works in hand and proactively with journalists to increase their own knowledge and promote their issue.
This case study and in particular the readings show how important it is to establish a strategy.
- A strategy which includes knowing your media, and in turn knowing how to frame your story to reach journalists- to get your message out there.
The readings will assist our group work, in that it shows how to use the media to our own advantage. We are now aware of the different types of media that are out there and we can use this to pick and choose the types that are relevant in reaching our organisations target publics.
This week made me think more about PR theory/practice as it points out just how much broader the PR profession can be, that its not just the bricks and morter of writing press releases.
Monday, March 5, 2007
week 3.
Ok so i've welcomed you all and now its down to business!
The readings for week 3 surround the importance of PR research in the conduction of a public relations campaign or plan.
It points out the various stages in research and how each stage is applied to the overall public relations process.
The online tutorial further compliments these previous readings in that it highlights how important it is for students to develop their research skills, in particular online research skills. It does this through emphasizing how vital it is for accurate evaluation of online sources.
In terms of our group work, the readings have opened my mind to wider research methodologies and given me an insight into how to approach and research my particular organisation ( Alpha Toast Masters) in an effective and honest manner.
It is clear that in the PR world effective and credible PR research is vital for any practitioner to plan, monitor and manage a successful public relations campaign or plan.
The readings for week 3 surround the importance of PR research in the conduction of a public relations campaign or plan.
It points out the various stages in research and how each stage is applied to the overall public relations process.
The online tutorial further compliments these previous readings in that it highlights how important it is for students to develop their research skills, in particular online research skills. It does this through emphasizing how vital it is for accurate evaluation of online sources.
In terms of our group work, the readings have opened my mind to wider research methodologies and given me an insight into how to approach and research my particular organisation ( Alpha Toast Masters) in an effective and honest manner.
It is clear that in the PR world effective and credible PR research is vital for any practitioner to plan, monitor and manage a successful public relations campaign or plan.
Friday, March 2, 2007
Welcome!
Welcome to my Blog!
Each week i will post a new blog in regards to the required reading for Cmns2290.
Feel free to post your own comments!
Bec!
Each week i will post a new blog in regards to the required reading for Cmns2290.
Feel free to post your own comments!
Bec!
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