week 3.

Ok so i've welcomed you all and now its down to business!

The readings for week 3 surround the importance of PR research in the conduction of a public relations campaign or plan.
It points out the various stages in research and how each stage is applied to the overall public relations process.

The online tutorial further compliments these previous readings in that it highlights how important it is for students to develop their research skills, in particular online research skills. It does this through emphasizing how vital it is for accurate evaluation of online sources.

In terms of our group work, the readings have opened my mind to wider research methodologies and given me an insight into how to approach and research my particular organisation ( Alpha Toast Masters) in an effective and honest manner.

It is clear that in the PR world effective and credible PR research is vital for any practitioner to plan, monitor and manage a successful public relations campaign or plan.